In fact, a recent study showed that 80% of internet users utilize search engines before they make a buying decision online, regardless of whether the decision-makers are impulsive or contemplative. Having your website higher on search engine rankings gets your website in front of these audiences. Search Engine Optimization, or SEO, is the process of improving the quantity and quality of traffic a website receives from search engines such as Google, Yahoo, and MSN via ‘natural’ search results. The higher a site is listed in the natural rankings for a particular targeted keyword or key phrase, the more likely it is to be visited by internet users searching for that term.