About Truth Marketing

Truth Marketing is a division of Omni Distribution, LLC. Incorporated in 1998, Omni Distribution has established a solid reputation for providing our clients with straightforward business solutions. Truth Marketing was created to help businesses realize big dreams. We are located adjacent to Newark Liberty International Airport and proudly operate in an Urban Enterprise Zone (UEZ) and are certified as a UEZ Business.

Philosophy

At Truth Marketing, our philosophy is simple:

We aim to understand the goals of our clients so they may understand and fulfill the demands of their current and future customers.

Strategic-Marketing Methodology

Marketing, if done right, is a circle. At Truth Marketing, our method is circular, implying that each phase leads into the next seamlessly and efficiently; even more, we are circular and not triangular or square because here at Truth Marketing, we understand that in order for our clients to excel and succeed, sometimes it requires starting over and that does not mean you are going backward. In fact it means that your business and Truth Marketing are working in concert to see to it that your business objectives result in the highest level of return on investment.

Our 5 phase methodology is:

Research- Preliminary first and secondary research is performed to determine and understand the client’s goals, audiences and daily functions in order to adequately formulate a program of goals and paths to those goals.

Program- A detailed and succinct program is developed one that includes organic (internal free or paid) and inorganic (externally paid) project-advantages that will be launched throughout a six or twelve month calendar year. In this program we note innovations and self-efficiencies.

Contacts- In this phase based on the inorganic aspects of the program and the innovations, we begin contacting external help if required for advertisement, training, etc.

Training- Our client is trained to understand process and program-methodology for determining results so self improvement can begin internally and filter out to customers.

Enhancement- Necessary enhancements are identified for future implementation through observation of return on investment, which can possibly lead back to research of the new enhancements.

Through the identification of enhancements, it is easy for our clients to acknowledge the necessity of consistent marketing and marketing strategies.